Krishi Rasayan Group Opening Doors to Crop Nutrition
Starting with the aim to provide best quality products at most competitive price & best in class farm services gave birth & wings to “Krishaj Nutrients Division”- KND in Krishi Rasayan Group to progress & prosper. KND business has been focusing to utilize following trends of Indian Agriculture:
- Increasing Agricultural production in India by increasing area under cultivation is no longer possible. In fact, the increase in Agricultural production has to come from increased crop & land productivity by adopting improved products & technology.
- It is universally accepted that the use of fertilizers is an integral part of the package of practice for raising the agricultural production to a higher level. It is believed that there is direct co-relation between fertilizer consumption & food-grains production. India has recorded an impressive increase in the usage of fertilizers year on year.
- As Fertilizer is a costly input, increasing the return per unit is of paramount importance for the company as well as the farmer.
- Developed competent leadership team at HO to lead KND business
- KND is operational with 2 brand’s (KREPL and ALSC) and 3 Channels (KREPL, ALSC and Exclusive SND)
- KND Operational in 11 States – Maharashtra, Karnataka, AP, Gujarat, MP, Chhattisgarh, Punjab, Haryana, J&K, UP and Uttarakhand. In process to start operation in 4 States – HP, Bihar, West Bengal & Tamil Nadu
- Developed exclusive Sales and Marketing team with domain knowledge and experience in 8 States to lead SND Business. In process to add 2 more states.
- Launched 27 Products with 117 SKU’s & 7 more products with 38 SKUs are in-line.
- Developed 300+ SND exclusive Dealers Network
- Imported products from Fertilizer Giants of the world i.e. Rio Tinto-USA; Rosier-Belgium / Netherlands; Agrin FZE- Jordon / Taiwan / UAE / China.
- Positive & Applauding feedback on Product packing
- Initiated Marketing & Promotional activities across operating states for product awareness & market penetration